Design Name: By Polar

Designer: Lok Kee Rocky Fong

Lok Kee Rocky Fong, a renowned designer, has created a captivating animation titled "By Polar" for the 2020 Winter season. This animation serves as a poignant reminder of the neglected creatures and the impact of global warming. Fong's intention is to evoke warmth and empathy in the hearts of viewers, emphasizing that even in times of neglect, no one is truly alone.

The animation was meticulously crafted using a combination of digital tools. Fong began by illustrating the scenes on an iPad and computer using Photoshop. The graphical elements were then seamlessly animated using After Effects, bringing the story to life.

The technical specifications of "By Polar" include a resolution of 1920 x 1080 and a frame rate of 25 fps. The attention to detail and the seamless integration of visuals and music contribute to the immersive experience.

The design team behind "By Polar" consisted of director Rocky Fong, lead animator Rocky Fong, assistant animator Jun Cheng, and music composer Mark Wong. Their collective efforts resulted in a visually stunning and emotionally resonant animation.

The creation of "By Polar" took place in Hong Kong, where Fong and his team meticulously crafted each frame to convey the desired ambience and mood. The animation focuses on the atmospheric elements and the characters' interactions, with the music serving as the dialogue of the story.

This exceptional design has been recognized with the Bronze A' Design Award in the A' Movie, Video, and Animation Design category in 2021. This prestigious accolade is bestowed upon designs that exhibit outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. "By Polar" not only showcases technical and creative excellence but also contributes to improving the quality of life, making the world a better place.