Exploring the Mind's Maze: Morris Chi's 3D Animation "Want Some Ice Cream"

Golden A' Design Award Winner Unveils the Struggle of Decision Making in a Creative and Engaging Way

The inspiration for "Want Some Ice Cream" came from the everyday struggle of decision-making. The protagonist, a young girl named Katie, is faced with a simple yet relatable question: "Do I want some ice cream?" This question triggers a flurry of thoughts and considerations in her mind, reflecting the complexities of decision-making in our daily lives. The animation visualizes Katie's thoughts as a ball, each factor influencing her decision represented as a different world within her mind.

What sets this animation apart is its use of 3D computer animation technology. This technology allows for the visualization of the abstract world within Katie's mind, using visual metaphors to represent the various factors influencing her decision. From a world filled with desserts symbolizing temptation, to a gym filled with elves representing the fear of weight gain, each world is unique and visually engaging.

The animation was created using 3D animation, C4D, and Arnold, with a resolution of 1280X720 px. The team behind this project included Director Chi Mu-Yi, along with Yeh Tzu-Kuan, Chang Jin-Wei, Lo Chien-Ming, Wang How-Ru, Chang Ting-Hsuan, Wang Wen-Hsing, Weng Chu-Chi, and Lin Chia-Hua. Their combined efforts resulted in a captivating and thought-provoking animation.

The project began in July 2016 and was completed in June 2017. The animation not only won the Golden A' Design Award but also serves as a testament to the team's creativity and technical prowess. The copyright for "Want Some Ice Cream" belongs to No.751, 2017.

In conclusion, "Want Some Ice Cream" is a unique and engaging exploration of the human mind's decision-making process. Through the use of innovative 3D animation techniques, Morris Chi and his team have created a visual journey that resonates with viewers and pushes the boundaries of animation. This project serves as a reminder of the power of animation to convey complex ideas in a visually engaging and accessible way.