Saudi Hollandi Bank: Mobile App Design

An Animated Campaign Promoting Convenience and Accessibility

The Saudi Hollandi Bank has introduced a mobile app that aims to simplify banking transactions and provide convenience and accessibility to its customers. Designed by Mohamed Helmy Nadi Ibrahim, this mobile app offers a seamless banking experience, allowing users to review their accounts and make transactions anytime, anywhere.

The inspiration behind the design came from the daily routines of individuals and the desire to make their lives easier. The mobile app features simplified drawings and highly stylized illustrations with smooth animation flow, making it visually appealing and user-friendly.

One of the unique properties of this design is its integration within the bank's overall animated campaign. The video showcases the benefits and features of the mobile app, highlighting its ease of use and the ability to perform various banking transactions at any time.

The video was created using various computer software, including Adobe Photoshop for character and environment design, Autodesk 3DS Max for 3D work, and Adobe After Effects for compositing. The final result is a high-definition video with a resolution of 1920x1080 pixels.

The main purpose of the commercial is to raise brand awareness and boost sales. The mobile app allows users to manage their finances easily, securely, conveniently, and quickly. With just a few taps on their smartphones, users can review their accounts, make transactions, and stay in control of their finances.

The project took two weeks to complete and was published across social media platforms. The design team, led by Mohamed Helmy Nadi Ibrahim, included creative director Ala’a Al-Maktoum, art director Fouad Al-Hatlan, storyboard artist Maryam Al-Rajeh, and animation specialists Fouad Al-Hatlan and Mohammed Helmy. The sound design was done by Fouad Al-Hatlan and Mohammed Helmy, with project management by Hussein Al-Yami. The script was written by Habbar, and the voiceover was provided by Turki Al-Jala.

This innovative mobile app design has been recognized for its excellence and creativity. It was awarded the Bronze A' Design Award in the Movie, Video, and Animation Design category in 2020. This prestigious award acknowledges designs that demonstrate outstanding creativity, technical skills, and contributions to improving the quality of life.

The Saudi Hollandi Bank's mobile app design stands out with its striking style, complementary color schemes, and highly stylized characters and graphics. It successfully combines engaging storytelling with clear explanations of the product, aligning with the marketing goals of the company. With this mobile app, banking has never been easier, allowing customers to stay connected to their finances wherever they go.