Zenfone 4 Max Product Video

Online Product Video

This 3D CG animation product video was designed by Studio Behide for the ASUS Zenfone 4 Max launch campaign in 2017. The Zenfone 4 Max is an Android system smartphone with a high capacity battery life, specifically targeting young people who love outdoor sports.

The video showcases the unique features of the Zenfone 4 Max, highlighting its long-lasting battery and suitability for outdoor activities. By incorporating elements of ball games and court lines, the video creates a sense of energy and excitement, capturing the spirit of active participation. The vibrant and dynamic pace of the video reflects the phone's capabilities and appeals to the target audience.

The 3D CG animation was created using GPU rendering technology, resulting in high-quality visuals. The production of the video took place over a span of six months in Taipei, Taiwan.

The design team behind this project includes artists Chung-Yu Huang, Wei-Ti Huang, and Yin-Cheng Lin, who worked on the 3D CG animation. The audio, including music and sound design, was handled by Hsiao-Chin Lin and Szu-Yu Lin from WinSound Studio.

This design was awarded the Iron A' Design Award in the Movie, Video, and Animation Design category in 2020. The Iron A' Design Award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive experiences, and contributing to a better world.