Unleashing Creativity: Bruno Cintra's Award-Winning Beer Animation

Exploring the Unique Blend of Art and Humor in Cintra's "Moose Piss" Beer Campaign

Bruno Cintra, the creative mind behind the "Moose Piss" beer campaign, sought to create a design that was as unique and irreverent as the beer brand itself. Drawing inspiration from natural elements, Cintra crafted a surreal world for the animation, blending modernity and humor in an engaging illustration that perfectly complements the beer.

What sets this project apart is Cintra's innovative use of manual drawing techniques, digital painting, and illustration. The design was realized using graphic software like Photoshop, After Effects, and Audition, showcasing Cintra's versatility and mastery of various design tools. The result is a digital animation that is as technologically advanced as it is artistically compelling.

The animation, designed to run on platforms like YouTube, Vimeo, Facebook, and Instagram, is 40 seconds long and boasts a 4k resolution. Key points in the animation can be found at specific time intervals, providing viewers with a dynamic and interactive viewing experience.

Throughout the design process, Cintra conducted extensive research to understand how the target audience would react to such an animation. His findings revealed that consumers appreciate bold communication, reinforcing the concept behind the "Moose Piss" beer campaign. This insight informed the design's playful narrative and vibrant color palette, contributing to its overall success.

Despite the challenges of aligning the design style with the product's proposal, Cintra's creativity and technical prowess prevailed. The project was completed in two months, culminating in an animation that tells a humorous story of the beer's creation. The traditional frame-by-frame technique used gives life and personality to the characters, further enhancing the animation's appeal.

This innovative design has not gone unnoticed in the industry. In 2021, Cintra's "Moose Piss" beer campaign was awarded the Golden A' Movie, Video and Animation Design Award, a prestigious accolade granted to outstanding creations that advance art, design, and technology. This recognition is a testament to Cintra's exceptional talent and the impact of his design on the world of beer advertising.