Huatu: A Strikingly Simple Corporate Identity Design

Highlighting the Essence of the Business

The Dongdao Design Team has crafted a unique corporate identity design for Huatu, a prominent training brand. The design, aptly named Huatu, showcases the essence of the business through its striking simplicity and clever visual representation.

The inspiration for the Huatu design came from the overlapping of the two words 'Hua' and 'Tu', with a focus on their common denominator, the letter 'u'. Interestingly, this letter 'u' resembles a book, which represents the core of the training industry. To further emphasize the attributes of the industry and reflect a strong sense of Chinese culture and form, the design team incorporated the shape of a Chinese thread-bound book in the visual application.

What sets the Huatu design apart is its ability to be easily remembered. The overlapping of the letters 'Hua' and 'Tu' highlights their common denominator, the letter 'u', which resembles a book. This clever representation not only captures the essence of the business but also creates a visually appealing logo mark.

The Dongdao Design Team worked closely with the client, engaging in several rounds of discussion and constant optimization, to create the final logo. The challenge they faced was to closely relate the logo to the brand and optimize the brand image. Through their expertise and creative approach, they successfully achieved this goal.

The Huatu design reflects the deep research conducted by the Dongdao Design Team on the industrial attributes of Huatu and its positioning. The team concluded that the logo should reflect the characteristics of the training industry and be upgraded to a modern image. The resulting design not only brings new energy and expression but also provides a sense of authority.

The Huatu design project took approximately two months to complete. The Dongdao Design Team's dedication and attention to detail ensured the successful realization of the design, which has garnered recognition and accolades. In 2015, the Huatu design was awarded the Silver A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is a testament to the outstanding expertise, innovation, and remarkable level of excellence showcased by the Huatu design.

The Huatu corporate identity design by the Dongdao Design Team is a testament to their ability to create visually captivating designs that effectively represent the essence of a brand. With its striking simplicity and incorporation of Chinese culture and form, the Huatu design stands out in the training industry, leaving a lasting impression on viewers.