Outpost 2 - Apple Specialist: A Unique Blend of Design and Technology

Pulsinelli's Innovative Retail Design

Pulsinelli’s design for Outpost 2 - Apple Specialist provides an innovative look while conveying the Apple brand identity.

Pulsinelli's design for Outpost 2 - Apple Specialist is a remarkable blend of ordinary construction materials and cutting-edge technology. The 200 square meter boutique, located in White Oaks Mall, London, ON, Canada, stands out with its unique and sustainable design.

About 95% of the materials used in the project are sustainable, reflecting Pulsinelli's commitment to environmental consciousness. The design incorporates LED lighting as the sole artificial light source, ensuring energy efficiency. An automatic dimmer and daylight sensor have been installed to control 40% of the light fixtures near the storefront, responding to the available natural light that filters through large skylights positioned in the common corridor of the mall.

Outpost 2 - Apple Specialist goes beyond being a retailer for Apple devices and accessories. It also serves as a hub for training sessions, workshops, and Apple product solutions for businesses. The store layout has been meticulously designed to offer a seamless journey for the local consumer, emphasizing space continuity and clear visibility.

The design of Outpost 2 - Apple Specialist is a study in contrasts. The display tables, featuring classic sculpted legs, are made of raw concrete, while the wood wall paneling's pattern is printed on glass. The warm wood floor is stained in a cool gray/blue shade, adding a touch of sophistication to the space. A concrete table cuts through the glass partition, further enhancing the sense of continuity between the retail area and the training area.

Pulsinelli's design for Outpost 2 - Apple Specialist has garnered recognition and acclaim. In 2015, it was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category. This award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The design of Outpost 2 - Apple Specialist not only fulfills these criteria but also contributes to a better world through its sustainable materials and energy-efficient lighting.


Project Details and Credits

Project Designers: Pulsinelli
Image Credits: Pulsinelli
Project Team Members: Pulsinelli
Project Name: Outpost 2 - Apple Specialist
Project Client: Pulsinelli


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