9 O'Clock Tales: The Glamorous Clutch Bag Designed by Szetiong Soh

A Structural Accessory that Engages with Emotion and Intuition

Form and structure are often overlooked in bag accessory design, but not in the case of the 9 O'Clock Tales clutch bag. The utilitarian and aesthetically pleasing structure of the bag incorporates light reflectivity, adding a touch of sparkle. The versatility of the structure allows for different textures and visuals through lamination and print. Swarovski Elements, usually used as embellishments, play a functional role as the clasp of the clutch, further blurring the line between form and function.

The 9 O'Clock Tales clutch is made from a combination of materials. The first collection features sartorial wool tweed laminated in hard glass acrylic, creating a faceted and asymmetrical form. The second collection draws inspiration from building materials such as marble, alabaster, and copper, challenging traditional notions of masculine and feminine aesthetics. Swarovski Elements are affixed minimally as the clasp of the clutch, adding a touch of elegance.

Visitors are immediately drawn to the 9 O'Clock Tales clutches, reaching out to touch the unique materials and inquiring about their composition. The combination of textile and geological prints, along with the asymmetrical faceted surface, creates a luxurious and eye-catching accessory. The intuitive positioning of the Swarovski crystals as the clasp adds to the overall functionality and appeal of the clutch.

The 9 O'Clock Tales collection is an ongoing project of 72 Smalldive, with the first collection planned in 2012. The brand aims to dispel conventional notions about Swarovski Elements and fashion accessory design, showcasing their utility and versatility. The clutches engage with users on an emotional and intuitive level, reflecting the brand's commitment to product provenance and a luxurious lifestyle.

The 9 O'Clock Tales clutch bag is a winner of the Iron A' Design Award in the Fashion and Travel Accessories Design category. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The 9 O'Clock Tales clutch stands out for its integration of industry best practices, competent technical characteristics, and contribution to a better world.