METAXA 12 Stars: A Packaging Design that Embodies Premiumness and Distinctiveness

Award-winning design by The House of Metaxa

The House of Metaxa, known for its exceptional craftsmanship and attention to detail, has once again pushed the boundaries of packaging design with their latest creation - METAXA 12 Stars. This innovative packaging design aims to convey a sense of premiumness and distinctiveness, setting METAXA 12 Stars apart from other premium amber spirits in the market.

The inspiration for this design came from the desire to embody sensoriality, reinforce the feeling of premiumness, and enhance the heritage of METAXA. The use of exclusive materials and intricate details throughout the packaging aims to create a sensory experience for the consumer.

The bottle itself is made of glass, ensuring resistance and durability. It features an elegant dark blue aluminum cap, which not only adds to the premium look but also aligns with the color scheme of the gift box. The signature of S.Metaxa is engraved on both sides of the bottle, providing texture and relief when held. The front of the bottle is adorned with an innovative hot foil stamping directly on the glass, dominating the design. A small label with a luxurious velvety texture and gold characters adds an extra touch of elegance.

The gift box, made of a metalized base, enhances the gold decorations on the front side. This material choice increases the visibility of the rays effect around the Salamina warrior, further driving the perception of premiumness. The attention to detail is evident in every aspect of the design, from the choice of materials to the placement of each element.

What sets METAXA 12 Stars apart is not only its impeccable design but also the thought and research that went into its creation. The design team conducted qualitative groups in Czech Republic, Greece, and South Africa, gathering insights from premium amber spirits drinkers. The feedback received was overwhelmingly positive, with participants describing the design as elegant, unique, and well-crafted.

The METAXA 12 Stars packaging design has received recognition for its excellence and innovation. It was awarded the Silver A' Design Award in 2016, a prestigious accolade that celebrates outstanding expertise and creativity. This design showcases the remarkable level of craftsmanship and artistic skill that The House of Metaxa is known for.

With its premiumness, distinctiveness, and attention to detail, METAXA 12 Stars is set to make a lasting impression in the world of premium amber spirits. This packaging design not only reflects the quality of the product but also enhances the overall experience for the consumer.