The 60s era of Pakistani cinema holds a special place in the hearts of many, including designer Madiha Jamil. Inspired by the enduring popularity of two legendary actors from that time, Jamil embarked on a project to pay tribute to their contribution to the entertainment industry. The result is "La'Hore," a stunning 3D animation that brings the retro style of the 60s back to life.
The characters in "La'Hore" are based on the actual actors who gained immense fame during the 60s. Jamil meticulously crafted their appearances, ensuring that they resemble the actors while adding a stylized touch to appeal to a younger audience. The attention to detail in the character designs is evident, capturing the essence of the actors' personalities and bringing them to life in the digital realm.
But "La'Hore" is not just about the characters. The backgrounds in the animation are inspired by Lahore, the vibrant city of colors and livelihood. The walled city and the Japanese garden of Lahore serve as the backdrop for the characters, further immersing the audience in the rich culture and heritage of the era.
The realization of this design project involved a combination of traditional and modern techniques. Starting with basic sketches, Jamil transformed the characters into 3D models using Autodesk Maya. Textures were created in Adobe Photoshop, and the final editing was done in Adobe Premiere. The result is a visually stunning animation that captures the essence of the 60s era.
"La'Hore" is not just a design project; it is a journey through time, blending art, technology, and nostalgia. The attention to detail, from the character designs to the backgrounds, showcases Jamil's dedication to bringing the 60s era back to life in a modern and captivating way.
With its unique blend of art, architecture, design, and technology, "La'Hore" has garnered recognition and accolades. It was awarded the Bronze A' Design Award in 2016, a prestigious honor that celebrates outstanding and creatively ingenious designs. This recognition speaks to the quality and impact of "La'Hore" as a design project that authentically captures the spirit of the 60s era.
As we immerse ourselves in the world of "La'Hore," we are reminded of the power of design to transport us to different times and evoke emotions. Madiha Jamil's tribute to the legendary actors of the 60s is a testament to the enduring influence of art, architecture, design, innovation, and technology on our lives and culture.
Project Designers: Madiha Jamil
Image Credits: Image # 1,2,3,4,5, Video. Madiha Jamil, 3d Modeler/Animator, Project "La'Hore" 2016
Project Team Members: Madiha Jamil
Project Name: La'Hore
Project Client: Madiha Jamil