China Says: A Captivating Book Showcasing the Essence of Jingdezhen

A Contemporary Design Masterpiece by Yang Chao

Jingdezhen, a city with over two thousand years of ceramic history, comes to life in the visually stunning book "China Says" by acclaimed designer Yang Chao. Through the mediums of graphic design, photography, illustration, and typography, Chao presents his unique perspective on Jingdezhen's cultural, environmental, and social aspects.

Chao's deep emotional connection to Jingdezhen, where he has been teaching at the Jingdezhen Ceramic Institute since 2007, is evident in every page of "China Says." The book is a culmination of years of exploration and discovery, featuring captivating content that showcases the city's rich heritage.

What sets "China Says" apart is not only its content but also its exceptional design and construction. Chao collaborated with staff members from various university workshops, including woodwork, metalwork, screen-printing, book-binding, and photography, to bring his vision to life. The result is a meticulously designed book that surpasses other publications on the topic in terms of contemporary aesthetics and form.

The cover of "China Says" is a testament to Chao's innovative approach. By incorporating wood in the screen printing process, the cover becomes a visually striking display of the book's essence. Additionally, the sewing process used to bind the book forms the word "CHINA," symbolizing the connection between China and ceramics. "China Says" transcends the boundaries of a traditional book and becomes a work of art in its own right.

The technical specifications of "China Says" are impressive, with its dimensions measuring 36 CM * 36 CM. This size allows for a captivating visual experience, immersing readers in the beauty and intricacies of Jingdezhen.

Chao's dedication to research and overcoming creative and technical challenges is evident in "China Says." Through his collaboration with university workshops, he was able to realize his vision and create a book that not only informs but also captivates its audience.

The project, which started in February 2013 and concluded in September 2013 in Germany, was exhibited in Germany in September 2013. The international recognition and acclaim received by "China Says" further solidify its status as a design masterpiece.

With its Bronze A' Design Award in 2016, "China Says" has been recognized for its outstanding creativity and ingenuity. This prestigious award honors designs that incorporate best practices in art, science, design, and technology, contributing to improvements in quality of life.

Yang Chao's "China Says" is not just a book; it is a visual journey that showcases the essence of Jingdezhen. Its unique design, meticulous construction, and captivating content make it a must-have for art, design, and culture enthusiasts.


Project Details and Credits

Project Designers: Chao Yang
Image Credits: #1 is Image overall photo #2 Image, local feature #3 Image, inside the book
Project Team Members: Yang Chao
Project Name: China Says
Project Client: Chao Yang


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