THREAD DESIGN

Logo and Visual Identity

THREAD DESIGN is a company specializing in UI design and Internet product planning. Their approach revolves around providing customized solutions to ensure the most rational and effective services for their clients. The logo and brand image reflect the balance between the company's rational brand culture and its diverse solutions.

The realization of THREAD DESIGN includes logo design, business cards, employee cards, notepads, and tape. These elements contribute to the overall visual identity of the brand.

The logo, inspired by the Pen Tool, represents the distance between two points and showcases the colorful relationship between process and result. By manipulating the shape of lines between points, the logo can adopt different graphic styles, expressing the diversity of thinking and process.

The creation of THREAD DESIGN took place from December 2018 to February 2019. Throughout the project, the brand faced the challenge of striking a balance between their rational working culture and perceptual visual culture. The goal was to build a brand visual system that effectively communicated both aspects.

THREAD DESIGN was recognized for its excellence and creativity, receiving the Bronze A' Design Award in 2019 in the category of Graphics, Illustration, and Visual Communication Design. This award acknowledges designs that demonstrate ingenuity and authenticity while incorporating best practices in art, science, design, and technology. THREAD DESIGN's logo and visual identity contribute to improving the quality of life and making the world a better place.