Rallying: A Motor Racing Sport Brand Design

Unleashing the Sense of Speed and Power

The inspiration for this project stems from the track and language of racing flags. By combining the abbreviation of COC with the shape of a track and the racing flag, the design showcases the excitement and intensity of motor racing. The addition of a green flag at the beginning and a chequered flag at the end further emphasizes the sport's visual performance.

What sets this design apart is its ability to convey the sense of speed and power associated with motor racing. The use of rounded angles in the logo creates a track-like appearance, while the flag language of start and end reinforces its connection to the sport. These elements make the logo highly recognizable and memorable.

The realization of this design encompasses various mediums, including posters, videos, name cards, flags, and derivatives. Handouts such as display boards, name cards, flags, and A-boards are created specifically for rallying sport events. Additionally, videos, posters, network broadcasting, and advertising are utilized for sport promotion.

Working in collaboration with designer Hongyi DU, 3D artist Dongbao GUO, and videographer Bangyi YE, the design team aims to engage with the social audience at competition sites and promote the sport through TV live broadcasts, network broadcasting, and other media channels.

The project was initiated in August 2017 in Xi'an, China, and was completed in September 2017. Throughout the design process, extensive research was conducted to fully understand the background and operation of the Chinese Circuit Off-road Championship. The challenge was to incorporate Chinese characteristics into the brand while staying true to the essence of the sport. By focusing on the name and visual elements of the project, the design team successfully improved the identification and recognition of COC.

Rallying: A Motor Racing Sport Brand Design was awarded the Bronze A' Design Award in 2019 for its outstanding creativity and ingenuity. This prestigious award recognizes designs that showcase technical and creative skills, contributing to improvements in quality of life.