The Swing Calendar is no ordinary time-keeping device. It's a swing-shaped desktop calendar that you can assemble yourself. Displaying two consecutive months on the backrest and seat, it sways gently, adding a soothing rhythm to your workday. The inspiration behind this unique design was Tamura's desire to create a calendar that could transform a room into a comfortable space, akin to a park.
What sets the Swing Calendar apart is its ability to modify space and influence the user's mindset. Quality designs, according to Tamura, have the power to transform minds. They offer the comfort of seeing, holding, and using, imbued with lightness and an element of surprise. The Swing Calendar, with its original design, certainly lives up to this philosophy.
Produced using high-level printing and manufacturing technologies in Japan, the Swing Calendar exemplifies design excellence. Tamura and his team, including Creative Director Yuriko Tamura, Designer Takahiro Sugawara, and Copywriter Toshiyuki Nagamatsu, have minimized parts fasten points and used original pure white cardboard to ensure a sleek, minimalist aesthetic.
Launched in July 2017, the Swing Calendar is a testament to Tamura's commitment to the concept of Life with Design. It's more than just a calendar; it's a design piece that enriches your space and brings a touch of joy to the mundane task of tracking dates. With its unique swing shape and interactive assembly, it's a delightful addition to any desk.
Winning the prestigious Golden A' Design Award is a testament to the Swing Calendar's exceptional design. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The Swing Calendar, with its transformative power and elegant design, certainly fits this description.
Project Designers: Katsumi Tamura
Image Credits: Katsumi Tamura
Project Team Members: Creative Director: Yuriko Tamura, Art Director: Katsumi Tamura, Designer: Takahiro Sugawara and Copywriter: Toshiyuki Nagamatsu
Project Name: Calendar 2018 “Swing”
Project Client: Katsumi Tamura