The inspiration behind the design was to establish a new visual identity for Mei Tao Wan that reflects its cultural heritage and artistic aspirations. Chen Zilong chose to use the house as the central element, symbolizing the letter "M" and implying an international and inclusive art space. The elongated shape of the house is reminiscent of ceramic chimneys, paying homage to the rich ceramic industry heritage of the region.
Mei Tao Wan Creative Park covers a vast area of 2 square kilometers and houses various cultural and artistic institutions, including a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. It is a national cultural industry demonstration park, attracting artists, designers, and creative minds from all over the world.
The realization of the design was achieved through computer-aided design and printing by a specialized enterprise. The design specifications include a business card measuring 90mm×2mm×54mm, a cloth bag measuring 380mm×100mm×320mm, and a poster measuring 800mm×80mm.
Chen Zilong's design for Mei Tao Wan has garnered attention for its unique approach to corporate identity. By incorporating the architectural features of the region and the symbolism of the house, the design captures the essence of Mei Tao Wan as a diverse and three-dimensional art space.
Mei Tao Wan's new corporate identity design will be implemented in April 2022 and is expected to be completed by November 2022. This project marks a significant milestone in the development of Mei Tao Wan as a cultural and creative hub, attracting talents and artists from around the world.
The design research conducted by Chen Zilong reveals the deep-rooted connection between Mei Tao Wan and the ceramic industry. The design aims to elevate the development of Mei Tao Wan and position it as a global art destination. The overlapping design elements symbolize the gathering of talents and the progressive nature of Mei Tao Wan's artistic endeavors.
Overcoming the challenges of preserving historical relics and integrating them into a modern context, Chen Zilong successfully incorporated the architectural structure of the ceramic factory building into the logo design. This integration not only pays homage to the rich history of Fo Shan culture but also creates a visually striking and meaningful design.
Mei Tao Wan's new corporate identity design, created by Chen Zilong, is a testament to the power of art and architecture in creating a distinct visual identity. It captures the essence of Mei Tao Wan as a vibrant and inclusive art space, attracting talents and artists from around the world.
Image Credits: Zilong Chen, Chao Yang
Awards and Accolades: Mei Tao Wan's corporate identity design was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This prestigious award recognizes the outstanding creativity and ingenuity of the design, which incorporates best practices in art, science, design, and technology, contributing to the improvement of quality of life.
Project Designers: Chen Zilong
Image Credits: Image #1:Zilong Chen Image #2:Chao Yang Image #3:Zilong Chen Image #4:Chao Yang
Project Team Members: Chen Zilong
Project Name: Mei Tao Wan
Project Client: Chen Zilong