Merlon Pub: A Blend of History and Modernity

Leo Vinkovic & Igor Penovic's Award-Winning Design Breathes New Life into an Old Town

The project's inspiration comes from the rich history of Tvrđa. The town, built in the 18th century, was part of a large system of strategically fortified towns. The name "Merlon" is a direct reference to this history. In defense architecture, a merlon is a solid, upright fence designed to protect observers and the military at the top of a fort. This name not only ties the pub to the town's history but also offers a catchy and authentic identity that guests can relate to.

The design process involved comprehensive research into Tvrđa’s history, including its development, urban planning, architecture, content, and culture. This research helped form the belief that the pub's name should remain associated with the historical identity of the place. The result is a name and brand that resonates with the locals and visitors alike, making it the most popular pub in town shortly after its opening.

The design's unique properties lie in its ability to seamlessly blend history and modernity. The pub's branding and identity design, which includes a logo, trademark, and symbol, are modern and appealing, yet they echo the town's historical significance. This balance between the old and the new is what sets Merlon Pub apart from other establishments.

The project, which started in September 2015 and finished in December of the same year, is a testament to the designers' commitment to authenticity and quality. The design team, composed of Leo Vinkovic and Igor Penovic, worked tirelessly to ensure that the pub's design and branding would be a fitting tribute to Tvrđa's history and culture.

The success of Merlon Pub is a testament to the power of thoughtful design and branding. The pub's popularity among locals and visitors alike is a testament to the designers' ability to create a brand that resonates with its audience. The project's recognition, including the prestigious Silver A' Design Award, is a testament to the designers' skill and creativity.

In conclusion, Merlon Pub is more than just a catering facility. It is a tribute to Tvrđa's rich history and a testament to the power of thoughtful design and branding. The project, which seamlessly blends the old and the new, is a testament to the skill and creativity of Leo Vinkovic and Igor Penovic. It serves as a reminder of the power of design to breathe new life into old places and create spaces that resonate with their audience.