Amalia Restrepo's Award-Winning 'Diversity' Poster

Embracing Differences in a Vibrant Celebration of Humanity

Restrepo's inspiration for the 'Diversity' poster came from a simple yet profound observation of a group of people hugging each other. This image sparked the idea of embracing our differences, which she beautifully translated into a poster featuring a communal hug. The poster, filled with intricate details and textures, is a feast for the eyes, inviting viewers to discover new elements each time they look at it.

The 'Diversity' poster stands out for its intricate detail and playfulness. It represents a communal hug where everyone is accepted as they are, forming a beautiful and balanced structure, much like society. The poster plays with scale, metaphors, colors, and textures to deliver a message and make people smile. It is a testament to the strength that lies in our differences.

Restrepo's design process began with a digital sketch, which was later rendered into a digital illustration in Photoshop. The poster was designed to be colorful, cheerful, inclusive, loving, fun, and festive, with a space for type at the top. The main theme, diversity, is celebrated in every detail of the design.

The poster was not only used as a promotional image for the Diversity Fair but was also transformed into various other products, such as life-size characters for photo opportunities, Instagram posts, promotional material, and even a mural for people to color. Each character was drawn on its own separate layer, allowing for this versatility.

The project, which started in August 2018 and was completed in October 2018, was a challenging endeavor. The main challenge was to illustrate as many characters as possible, each different from the other, while maintaining a harmonious composition and color scheme. The result is a complex yet easy-to-follow illustration that perfectly captures the spirit of diversity.

Restrepo's 'Diversity' poster is a testament to the power of design in celebrating and promoting diversity. It is a piece that not only entertains but also educates and inspires, reminding us of the beauty and strength that lie in our differences. The poster's success is evident in its recognition with the Silver A' Design Award, a testament to Restrepo's outstanding expertise and innovation in design.