Yayla Gurme: Redefining the Packaging of Pulses and Grains

Award-winning design by Twinsadhouse

Inspired by the richness, natural aspects, and healthy living trends of legumes worldwide, Twinsadhouse, the renowned design team, has created a groundbreaking packaging design for Yayla Gurme. This innovative design sets a new standard in the legumes sector, distinguishing the brand's "pulses of the world" product line and making value-added products stand out on the shelves.

The Yayla Gurme series aims to provide consumers with a transparent and informative experience. The packaging design features the faces of locals from the countries where the legumes are cultivated, making them highly noticeable on the shelves of grocery stores. This unique approach not only captures attention but also establishes a connection between the consumer and the source of the products.

One of the key strengths of the Yayla Gurme design lies in its content marketing strategy. The packaging is not just visually appealing; it also offers a wealth of information. Through extensive research and academic studies, the design team has created unique content that covers the history, main benefits, cooking techniques, and delicious ideas related to the products. This comprehensive approach ensures that consumers have access to all the information they need, promoting transparency and building trust.

Furthermore, Twinsadhouse has gone above and beyond by incorporating augmented reality into their content marketing strategy. This cutting-edge technology will enhance the consumer experience, allowing them to interact with the packaging and explore additional information about the products.

The Yayla Gurme design project began in July 2015 in Istanbul and was completed in August 2016. Throughout the process, the design team faced various challenges, particularly in the execution phase. The extensive academic studies required constant adjustments and fine-tuning. Additionally, navigating the legal restrictions surrounding health claims posed a significant hurdle. However, the team's dedication and expertise ultimately resulted in a design that not only meets the highest standards but also complies with regulations.

Recognized for its outstanding creativity and ingenuity, the Yayla Gurme packaging design was awarded the prestigious Bronze A' Design Award in 2017. This accolade celebrates designs that exemplify resourcefulness, technical prowess, and a commitment to improving quality of life. Twinsadhouse's innovative approach has not only redefined the packaging of pulses and grains but has also contributed to making the world a better place.