Nutratify: A Unique Capsules Container for Health and Care

An Innovative Design by Max Bessone

The design of the Nutratify container draws inspiration from Aristotle's prescientific concepts of earth, water, air, fire, and aether. The star shape of the five elements has been reduced to the overlap of two upside-down triangles, symbolizing the female and male energies. The container itself represents the essence of life, the Aether.

One of the key strengths of the Nutratify container is its practicality. It has been designed to be easy to carry, comfortable to grab, and stable in various settings, such as in a bag or in a car. The sleek and elegant look of the container makes it suitable for everyday use and display.

What sets the Nutratify container apart is its integration with a mobile app. Through this app, users can receive notifications about their medication schedule and other relevant information. The app also provides personalized features, such as customer information, alerts to buy new rations, and notifications about new products.

The Nutratify container is made of PET (polyethylene terephthalate), a recyclable and UV-resistant plastic that provides a good barrier against harmful rays. The container is manufactured using three different molds for the bottom, top, and cup. The bottom and top are joined by torsion, while the cup is attached to the top through a butterfly system.

Max Bessone, along with a team of talented individuals including Kaan Demir and Hunap Studio, worked on this project from August to October 2016. The production of the Nutratify container took place in China, and it was ready for the Asian and Oceania markets by January 2017.

The Nutratify container's design was based on extensive research, analyzing past, present, and future trends in pharmaceutical products. The aim was to create a product that combines functionality, aesthetics, and the latest technology. The design team faced various challenges, including managing a global team and coordinating with clients and production teams in different countries. However, with the help of online tools like Trello Board and Slack, they successfully overcame these challenges.

The Nutratify container has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in 2017, which honors designs that demonstrate creativity, resourcefulness, and contributions to improving quality of life.

The Nutratify container is not just a packaging solution; it is a testament to the fusion of art, science, design, and technology. With its unique shape, practicality, and integration with a mobile app, it offers a new and enhanced experience for health and care products.