Reader Collection: A Symphony of Light and Design

Teodora Jevtic's Award-Winning Lamp Collection Inspired by Canvas Easels

Teodora Jevtic, a renowned designer, has crafted an innovative collection of bedside lamps, the Reader Collection. Inspired by the simplicity and functionality of a canvas easel, this collection is a testament to the harmonious blend of design and technology.

The Reader Collection is not just a set of lamps; it's a solution for those who love to read in bed. The collection comprises six lamps, each made from a different combination of wood and metal. The available materials include cherry, oak, walnut, stainless steel, and brass. The design allows users to manually adjust the light's position, providing either direct or indirect light based on their needs.

Creating the Reader Collection was a journey that began in Canberra, Australia in March 2013 and concluded in Belgrade, Serbia in September 2016. The collection was exhibited at the Belgrade Furniture Fair in November 2016, where it attracted many visitors and garnered positive reviews.

Despite its seemingly simple design, the creation of the Reader Collection was a complex process. The challenge lay in assembling the different elements - wood, metal, cable, switch, and electricity - into a single, functional unit. The first prototype, made from pine wood and steel, served as a learning experience and a stepping stone towards the final product.

The Reader Collection is more than just a design; it's a patented product. The design is registered under industrial design number D- 2015/0096, with a patent registration number of 11114. The rights to the industrial design were registered on December 27, 2016, and are valid until December 14, 2040.

The Reader Collection's unique design and functionality have not gone unnoticed. In 2017, the collection was awarded Silver in the A' Lighting Products and Fixtures Design Award. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and the Reader Collection certainly fits the bill.

In conclusion, the Reader Collection is a testament to Teodora Jevtic's innovative spirit and design prowess. It's a perfect blend of form and function, providing a unique solution for those who love to read in bed. With its patented design and award-winning status, the Reader Collection is set to light up the world of design.


Project Details and Credits

Project Designers: Teodora McDonald Jevtic
Image Credits: Image #1: Photographer Sanja Cucić Nonković, Reader Collection, 2016. Image #2: Photographer Sanja Cucić Nonković, Reader Collection, 2016. Image #3: Photographer Sanja Cucić Nonković, Reader Collection, 2016. Image #4: Photographer Sanja Cucić Nonković, Reader Collection, 2016. Image #5: Photographer Sanja Cucić Nonković, Reader Collection, 2016. Video Credits: Cameraman Kosta Djuraković, Music Composer Ayden Kael McDonald.
Project Team Members: Teodora McDonald Jevtic
Project Name: Reader Collection
Project Client: Teodora McDonald Jevtic


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