Biwei Zhu, a renowned designer, drew inspiration from the fluidity and versatility of water to create a series of images representing marine life. The design, which was realized by dropping and painting water on glass, symbolizes the fragility of life in the absence of water. As the water evaporates, the images gradually disappear, underscoring the dire consequences of water scarcity.
The design's unique properties lie in its ephemeral nature and the skill required to create it. The process involves precise control of water flow and droplets, as well as careful manipulation of light angles and exposure during the capture shot. The result is a series of fleeting images that are as beautiful as they are transient.
Biwei Zhu's design is not just an artistic endeavor, but a call to action. The project, which was completed between April and August 2016 in Changsha, is a series of public service posters aimed at promoting environmental protection. The design can be applied to various mediums, including advertising, product packaging, and web design, making it a versatile tool for raising awareness about water conservation and marine life protection.
The creation of this design presented several challenges. The process of drawing marine animals with water on a smooth glass plate required hundreds of tests to achieve the desired effect. The short lifespan of the images, coupled with the need for precise control of light and exposure, added to the complexity of the project. Despite these challenges, Biwei Zhu's design was recognized with a Silver A' Design Award in 2017, a testament to its technical excellence and innovative approach.
In conclusion, "Water, The Source Of Life" is a powerful example of how design can be used to address pressing environmental issues. By transforming a simple concept - the evaporation of water - into a poignant visual metaphor, Biwei Zhu has created a design that is not only aesthetically pleasing but also carries a profound message about the importance of water conservation and marine life protection.
Project Designers: Biwei Zhu
Image Credits: Wilbur Images
Project Team Members: Design Director: Biwei Zhu,
Cultural Promoter:Chenxi Hu
Project Name: Source Of Life
Project Client: Biwei Zhu