Kartveli: A Genuine Georgian Cognac

ShumiLoveDesign's Award-Winning Brandy Packaging Design

The name Kartveli, which is a general term for the Georgian people or something of Georgian origin, was the first step in creating an image that would be instantly recognized as truly Georgian. The name itself communicates to the consumer that they are dealing with a genuine Georgian cognac, setting the stage for the design's unique properties.

The visual aspect of the packaging emphasizes the Georgian feel of the product. The image of a griffin, a mythical creature often seen in Georgian mythology and heraldry, is stamped on the label in a stylized golden form. This element, often seen on ancient Georgian coins, serves as an eye-stopper and draws the viewer's attention to the product.

The Kartveli packaging is made from quality artistic paper with foil stamping and embossing, further enhancing the design's uniqueness. The label dimensions are 100 mm x 145 mm, providing ample space for the intricate design elements to shine.

The design process, which took place from May to October 2015 in Moldova, was not without its challenges. The main request for this line of Georgian cognac was to create an image that would respect the century-old traditions and embody the rich history of the Georgian people. The result is a design that combines various techniques and patterns to make the product look like a genuine Georgian cognac.

The Kartveli design was awarded Silver in the A' Packaging Design Award in 2017. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to ShumiLoveDesign's commitment to excellence and innovation in design.