Qianbei Wang: A Tea Beverage with National Cultural Packaging

Bringing the Essence of Yao Culture to the Market

The Qianbei Wang tea beverage stands out from the crowd with its unique packaging that showcases the rich cultural heritage of the Yao ethnic minority in China. Designed by Liang Hongning, this tea beverage pays homage to the ancestors of the Yao people, presenting a product that is not only visually striking but also holds deep cultural significance.

What sets the Qianbei Wang tea beverage apart is its commitment to authenticity. The recipe for this tea beverage has been passed down through generations, believed to be beneficial to the human body, particularly for those who consume it regularly. This emphasis on tradition and the use of natural ingredients make the Qianbei Wang tea beverage a standout choice for health-conscious consumers.

The realization of the Qianbei Wang tea beverage packaging involved a meticulous process. The desired patterns were printed using four-color ink on a coil, which was then cut into the appropriate shape. The result is a visually stunning packaging that captures the essence of Yao culture.

With a diameter of 6.5mm and a height of 11mm, the Qianbei Wang tea beverage packaging has a capacity of 310ML, making it convenient for on-the-go consumption. Its compact size and eye-catching design make it a standout choice on store shelves.

The Qianbei Wang tea beverage packaging not only serves as a visual representation of Yao culture but also helps consumers quickly identify the product and make an informed choice. By incorporating elements of national culture, such as the symbol of ethnic minorities and architectural features, the packaging creates a sense of trust and authenticity.

The Qianbei Wang tea beverage project began in September 2016 in Nanning, China, and was officially listed in December 2017. Extensive research was conducted to ensure that the packaging truly embodied the culture of the Yao people. Liang Hongning visited the birthplace of Yao culture, Jinxiu, to immerse himself in the mountains, nature, architecture, clothing, and daily life of the Yao people. This firsthand experience allowed him to cleverly express the essence of Yao culture in the packaging.

The Qianbei Wang tea beverage packaging has received accolades for its innovative design. In 2017, it was awarded the Bronze A' Design Award in the Packaging Design category. This recognition highlights the outstanding creativity and resourcefulness of the design, which authentically represents the Yao culture and contributes to improving the quality of life.

With its visually striking packaging and commitment to cultural authenticity, the Qianbei Wang tea beverage stands out as a unique and memorable choice for tea lovers. By incorporating elements of national culture, Liang Hongning has created a product that not only quenches thirst but also celebrates the rich heritage of the Yao people.