1983ASIA's Feng He: A New Chapter in Chinese Home Furnishing

Bringing Traditional Chinese Artistry to Modern Home Design

1983ASIA, a design team led by Susu Yao, has created Feng He, a new Chinese-style home furnishing brand. The brand's unique properties lie in its use of traditional materials such as copper, wood, and stone. The brand independently researches and develops lamps, art ware, and furniture, offering a fresh take on Chinese home design.

The inspiration behind Feng He comes from the wonders of natural beauty. The design concept, "crane eye is the center of cloud," is expressed through the division and combination of two Chinese characters - Feng and He. The design team has skillfully integrated the abstract form of wind and the figurative appearance of a crane into their designs. The result is a brand that embodies the charm of the East in a way that transcends language.

The creation of Feng He involved a unique process. 1983ASIA rearranged the brush using position in calligraphy and the ink charm of ancient paintings, repainted from the designer's perspective. The graphics in traditional painting and calligraphy were simplified and modernized, resulting in a brand spirit that is both impressive and memorable.

The design team faced the challenge of creating a new Chinese-style household brand that incorporated traditional painting and calligraphy, while also conveying eastern romantic feelings and stories. The solution was to create a cursive script crane in the wind, using modern design techniques. The crane, a symbol of blessing, is depicted with scattered strokes, expressing the feeling of wind. This unique visual style forms the brand's distinctive characteristics.

Feng He is not just a brand; it's a story and a spirit. The brand's unique visual style and the romantic feelings it evokes have made it a winner of the Silver A' Design Award in 2017. This award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. Feng He is a testament to 1983ASIA's commitment to pushing the boundaries of design and creating unique, memorable brands.