Madmoses: A Pioneering Approach to Web Design

Werbeagentur Madmoses' Innovative Website Design Wins Silver A' Design Award

Madmoses stands out in the crowded digital landscape with its witty, cheeky, and memorable design. The team at Werbeagentur Madmoses aimed to create a website that was not only functional and user-friendly but also unique and engaging. The design was inspired by the desire to be different from competing agencies, with a focus on memorability and the ability to implement humorous guerrilla actions.

The unique properties of the design lie in its use of animal masks, which not only attract attention but also express different characteristics like shrewdness, courage, team spirit, and strength. This innovative approach to design has resulted in a website that is both entertaining and informative, working seamlessly on various devices from smartphones to large screens.

The technical realization of the design was achieved through the use of a content management system called CONTAO, with all CSS3 written by the team. The website features a full-screen slider for the desktop design and a full-width slider for mobile devices, along with two call-to-action buttons and color-adjusted GoogleMaps.

The design process was not without its challenges. The team had to consider the decreasing dwell time on web pages and find a way to engage users quickly and effectively. Their solution was to utilize short films that are brief yet meaningful and entertaining. They also had to navigate the stereotypes and puns associated with each animal character, turning them into engaging and thought-provoking advertisements.

The Madmoses project is a testament to Werbeagentur Madmoses' commitment to innovation and excellence in design. The team's boldness, humor, and identification with the brand have resulted in a website that not only serves its purpose but also delights and engages its users. This award-winning design sets a new standard for web design, proving that creativity and functionality can indeed go hand in hand.