5 STYLE: Embracing Minimalism in Design, Fashion, and Travel

A Digital Platform Redefining Luxury

Over the last few years, the trend of minimalism has been rising, with more and more people choosing a minimalist way of life. In this fast-paced world, individuals and families are reevaluating their purchases, seeking a life with less stress, distraction, and more freedom. 5 STYLE, a digital platform founded by Alberto Negro, is here to cater to those who aspire to become minimalists and surround themselves with high-quality, premium products.

5 STYLE opens the door to a global vision of fashion, design, and travel through a minimalist lens. With its travel guides, the platform helps readers explore luxurious destinations with tips for the modern-day globetrotter. By promoting new designers, 5 STYLE offers exclusive discounts on products featured on the site. Collaborating with exciting, emerging labels that embody the aesthetic of pure minimalism and luxury, 5 STYLE is fortunate to have contributors who personify the meaning of the brand.

After designing the minimalistic website, Alberto formed a team to discover new emerging artists and designers worldwide, creating exclusive content for the magazine. The platform strategically utilizes social media, featuring eye-catching minimalist photos to drive traffic to the website and share online content.

Contributors to 5 STYLE include renowned figures such as Ramon Esteve, founder and director of Ramon Esteve Estudio and professor of hotel design at the School of Architecture in Valencia. Additionally, photographer Nelson Garrido showcases his intricate collection of photography for the platform. Karen Chekerdjian, a celebrated designer, hosts a monthly guest column, sharing her inspirations and installations. The platform takes great pride in having each of these contributors.

5 STYLE is currently the only website exclusively focused on minimal luxury. It targets premium minimalist products, carving out its own niche in the luxury market. Through its magazine, travel guides, and exclusive discounts, readers can immerse themselves in a luxurious minimalist world. The platform's ultimate goal is to encourage people to reevaluate their purchases, opting for fewer but higher quality products, while promoting new designers who share the same vision.

The 5 STYLE project began in September 2014, with the mission of launching an online lifestyle magazine to promote emerging artists in the design and fashion luxury industries. The platform was officially launched in November 2014 and has since gained recognition, being shortlisted in the Herald Digital Business Awards 2015 as one of the finalists in the Student Award category.

As our world becomes increasingly complex, there is a growing personal demand for the benefits that minimalism offers. Many people are choosing to live a minimalist life out of concern for the environment, understanding that less consumption leads to a reduced use of natural resources. 5 STYLE aims to facilitate this shift in mindset by providing a platform that showcases the beauty and value of minimalism.

Designing the website was a significant challenge in creating this digital platform. The team behind 5 STYLE continues to focus on developing a seamless customer experience, ensuring that online content engages customers and leads to conversions. Meticulous attention to detail is given to heightening the customer experience, mirroring the extraordinary products available on the online shop.

5 STYLE was launched with a minimalist aesthetic, aiming to discover new emerging artists and designers globally to create unique content for the online magazine. Alberto Negro envisions building a lifestyle brand that transcends continents. Future plans include a print magazine that aligns with 5 STYLE's minimal approach to luxury, an online shop featuring products from emerging designers collaborating with the platform, travel passes and offers that coincide with suggested tips from the featured travel guides, and an exclusive way to purchase perks curated by Alberto Negro himself.

All images used in this article are copyright of 5 STYLE.

The intellectual property and copyrights for the 5 STYLE platform and its content belong to 5 STYLE LTD and its licensors. The platform is protected by copyright, trademark, and other laws in both the United Kingdom and foreign countries. Any use of the platform's trademarks and trade dress without prior written consent from 5 STYLE LTD is prohibited.

5 STYLE was awarded the Silver A' Design Award in the Website and Web Design category in 2016. This prestigious award recognizes the platform's outstanding expertise, innovation, technical characteristics, and artistic skill. The design showcases a remarkable level of excellence, evoking positive feelings, amazement, and wonder.


Project Details and Credits

Project Designers: Alberto Negro
Image Credits: All images copyright of 5 STYLE.
Project Team Members: Alberto Negro (Founder & CEO) Lily Hassioti (Creative Director) Stylianos Ypsilantis (Graphic Designer) Patrick Drabble (Web Developer)
Project Name: 5 Style
Project Client: Alberto Negro


5 Style IMG #2
5 Style IMG #3
5 Style IMG #4
5 Style IMG #5
5 Style IMG #5

Read More on Design Radiant