Revolutionizing Online Shopping: Hello Mobile Direct

Designers Mihye Je and Eunkyul Lee Create a Unique Online Shop Experience

What sets Hello Mobile Direct apart is its focus on making each smartphone and data product stand out. The designers achieved this by minimizing and simplifying the design, eliminating features that divert attention, and actively exploiting negative space to increase the importance of each type of content. Dynamic photos were used to prevent visual boredom, and the brand's identity color, pink, was used actively as a point to imprint a clear brand image.

The design was realized using Adobe Photoshop, Illustrator, and Invision, and is designed to work with all smartphone web browsers at various resolutions. The website has a simple configuration that moves the page up/down, but the main page has its own uniqueness to move up/down/left/right. This allows users to move between topics and obtain more information on the topic.

The project began in February 2017 and launched in July 2017. The designers conducted extensive research and analysis of the web design trend to determine the direction of design. They also surveyed the current design and similar designs from other companies to identify business needs and desired design style. The strengths and weaknesses of designs from other companies were identified and applied to the website.

There were two main challenges in designing this website. First, due to the design concept of the main page, as much information as possible had to be displayed on a single page to allow it to be seen without scrolling down. Second, the design concept of Simple and Friendly was somewhat a conflicting theme, therefore, the designers expressed friendliness only in areas that are visually appropriate within Simplicity.

Despite these challenges, Hello Mobile Direct was awarded Silver in A' Website and Web Design Awards in 2019. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. This design has a sophisticated look attained through detailed research in trends and user, providing a pleasant experience for the users. It has a neatly organized layout, and a visual hierarchy enabling clear and convenient recognition of information displayed.