Start from Scratch: A Visual Design Creative Solo Exhibition

Unleashing Creativity and Inspiring Aesthetic Connections

This unique exhibition, titled "Start from Scratch," showcases the extraordinary talent of designer CHIA-HUI LIEN. Through a series of graphic design and packaging design applications, LIEN brings their vision to life, captivating audiences with their innovative approach.

One of the standout features of this exhibition is the use of two special color printing techniques in all the application designs. This deliberate choice enhances the visual impact of the works, reinforcing the intended message and achieving a deeper level of meaning.

The applications featured in this exhibition include DMs, posters, cards, notebooks, and stationery designs. Each piece is meticulously crafted, utilizing various printing processing technologies such as embossing, spot varnishing, special color printing, and origami techniques. The integration of packaging design and visual design creates a cohesive and visually striking series of works.

By presenting this collection in a personal design exhibition, LIEN aims to attract the attention of the public and the media. The exhibition serves as a platform to showcase their creativity and engage with a wider audience, sparking conversations about design and its impact on our lives.

The "Start from Scratch" exhibition was completed in February 2012 and was published at the Kaohsiung Cultural Center in Taiwan from March 10th to March 21st of the same year. This limited-time showcase provided an opportunity for art enthusiasts and design aficionados to experience LIEN's unique perspective firsthand.

LIEN's design philosophy is rooted in the belief that design has the power to make life beautiful and solve various challenges. While everyone's aesthetic preferences may differ, the designer's intention is to inspire a love for life and design through their creations. By pushing boundaries and embracing new ideas, LIEN aims to contribute to the progress and improvement of society.

The exceptional quality and creativity of this exhibition have been recognized with the prestigious A' Design Award. In 2018, "Start from Scratch" was awarded the Bronze A' Graphics, Illustration, and Visual Communication Design Award. This accolade acknowledges the outstanding and ingenious nature of the designs, which incorporate best practices in art, science, design, and technology. LIEN's work not only showcases strong technical and creative skills but also contributes to enhancing the quality of life, making the world a better place.

Experience the captivating world of "Start from Scratch" and immerse yourself in the boundless creativity of CHIA-HUI LIEN. This exhibition is a testament to the power of design to inspire, evoke emotion, and transform our perception of the world around us.