Pikpak: The Wearable Drink Packaging for Festivals

A Unique Solution to Festival Drink Woes

Pikpak stands out from other drink packaging options with its innovative design. Made from a tetra pack carton, it features added strings that function as straps, allowing festival-goers to wear it like a rucksack. This unique feature enables attendees to dance and navigate through crowded festival grounds without having to put their drink aside, reducing the risk of drinks being drugged or spilled.

One of the strengths of Pikpak is its versatility. It can be filled with any drink available at festival bars, including beer, wine, longdrinks, or non-alcoholic options. The reclosable and refillable feature of Pikpak makes it usable over a longer time span, ensuring that festival-goers can enjoy their drinks at their own pace.

Huber's design process involved creating a prototype to test the functionality of Pikpak. The prototype consisted of an empty milk tetrapack carton covered in white spray paint, with strings attached as straps and a printed sticker on the front for branding. The intentionally plain design makes Pikpak appealing to both men and women and suitable for all festival outfits.

Pikpak was designed as a student project at Kingston University London and was completed in May 2016 for the JDORAW student competition. The project aimed to design a drink packaging solution for Bestival music festival. The research phase involved conducting a questionnaire to identify the problems faced by festival attendees. The insights gathered from the survey, such as the risk of drinks being drugged and the guilt associated with using plastic cups, guided the development of Pikpak.

The challenges faced during the design process included finding the right materials and size for the wearable prototype. Huber also had to overcome the difficulty of sourcing plain and white tetra pack cartons, resulting in the decision to color milk and juice packs from the supermarket white. Another challenge was ensuring that the design appealed to all genders and creating a suitable name and branding for the product.

Pikpak has received recognition for its innovative design. In 2018, it was awarded the Iron A' Design Award in the Packaging Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements.

Pikpak is not only a solution to the common problems faced by festival-goers but also a step towards more sustainable and eco-friendly festival experiences. With its wearable and recyclable design, Pikpak is set to become the perfect festival companion for attendees of all ages.