Story of Siam: A Fusion of Southeast Asian Style and Modern Living

Wang Chao and Yue Xiaorui's Award-Winning Exhibition Design

Wang Chao and Yue Xiaorui's "Story of Siam" is an exhibition design that masterfully blends Southeast Asian style with modern living. This design, which won the Silver A' Interior Space, Retail and Exhibition Design Award in 2018, is a testament to the designers' innovative approach to integrating cultural elements into contemporary spaces.

The "Story of Siam" is located in Boao, China, a place known for its simple and laid-back lifestyle. With its Southeast Asian scenery and comfortable climate, Boao served as the perfect backdrop for this design project. The designers chose Siam, the ancient title of Thailand and a symbol of Southeast Asian style, as the keyword for this project. The result is a design that exudes leisure, comfort, and the unique charm of Southeast Asian style.

What sets this design apart is its successful fusion of Southeast Asian style with modern design elements. The designers simplified some aspects of Southeast Asian style to make the design feel lightweight and light-footed. The use of materials like flannelette, cotton, linen, and iron art further enhances the design's unique aesthetic.

The design process was not without its challenges. Incorporating South Asian design into modern lifestyle was a complex task that required a great deal of creativity and technical skill. The designers also introduced a light peacock blue color into the design, adding a unique touch that required significant effort from the entire team.

The designers' innovative approach to integrating Southeast Asian design elements into modern living spaces is evident in the "Story of Siam". They worked to retain the color elements in the life of people living nowadays and found innovative ways to integrate Southeast Asian Design and modern life. The result is a design that is both relaxed and delicate, with a wide variety of materials used and a focus on white space and spatial levels.

The "Story of Siam" is not just a design project; it's a testament to the designers' ability to create spaces that are both culturally rich and modern. This project, which began in November 2015 and was completed in January 2016, is a testament to the designers' creativity, technical skill, and dedication to their craft. The copyrights for this design belong to NNS DESIGN&CONSULTANTS(Beijing)., Co Ltd.


Project Details and Credits

Project Designers: Chao Wang
Image Credits: Chao Wang
Project Team Members: Wang Chao Yue Xiaorui Wang Yuexiang
Project Name: Story of Siam
Project Client: Chao Wang


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