Leading Whale: A Lovely and Safe Financial Platform

A Unique Logo and Visual Identity

The logo of Leading Whale combines the shape of a whale with that of a piggy bank, resulting in a lovely and memorable visual representation. This unique design vividly conveys the characteristics of the financial industry, emphasizing safety and trust. The combination of the whale, symbolizing strength and potential, with the piggy bank, representing financial savings, creates a powerful and impressive identity.

One of the key strengths of Leading Whale's visual identity is its affinity and appeal to a wide audience. The large area of color used in the logo, along with the unique coin slot design, makes it eye-catching and easily recognizable. This logo can be effectively used across various mediums, ensuring consistent branding and recognition.

In addition to the logo, our designer team has also developed a comprehensive visual recognition system for Leading Whale. This system includes various elements such as work permits and outdoor advertisements, all skillfully incorporating the coin slot form and creating a delightful interaction with the imagery. The result is a cohesive and impressive visual identity that sets Leading Whale apart from its competitors.

The design of Leading Whale's logo and visual identity was realized using modern design techniques and technologies. The logo can be produced in various sizes and formats, depending on the specific requirements. Our designers have ensured that the logo retains its affinity and appeal across different mediums, making it versatile and adaptable.

The project to create Leading Whale's logo and visual identity started in October 2017 in Beijing and was completed in January 2018. Throughout the design process, our team faced the challenge of creating a unique visual symbol that would stand out in a competitive market. The goal was to create a logo that would be recognized without the need for a name, and the resulting design successfully achieved this objective.

Leading Whale's logo and visual identity have been widely recognized and appreciated. In 2018, the design was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The logo's integration of industry best practices, competent technical characteristics, and its ability to evoke positive feelings contribute to a better world.

With its lovely and safe visual identity, Leading Whale is making a mark in the financial industry, attracting more young middle-class users and providing them with a secure and user-friendly platform.