Autumn Glitter: A Fusion of Art and Technology

Speed International Group's Award-Winning Festival Design

In a striking departure from previous years, the Taoyuan Art and Technology Art Festival has embraced a novel theme that harmoniously blends the autumn season with the fluidity of pond water and the dynamism of dance. The festival's graphic design, aptly named "Autumn Glitter," is a testament to the innovative spirit of Speed International Group Co., Ltd. This design stands out for its contemporary Taiwanese color palette and the ingenious use of coded pixel fonts, which together encapsulate the poetic interplay of literature and technology.

At the heart of "Autumn Glitter" lies a deep-seated respect for local culture and a commitment to gender equality. The design draws from the rich tapestry of classic literary works, reinterpreting the feminine narrative within these texts and juxtaposing it against the backdrop of a local pond's natural splendor. This approach has sparked a broader conversation on the interconnectedness of humans, nature, and the self.

The design's unique properties are not just conceptual but also technical. The use of a pixelated font and the dominant red color scheme convey modern sophistication, while the sun emblem and water droplet imagery evoke the serenity of an autumnal pond. The introduction of pink hues adds a layer of softness, mirroring the gentle transition of seasons. The graphic design's dimensions are meticulously crafted, with a width of 296mm and a height of 210mm when unfolded, ensuring a visually impactful presentation.

Speed International Group Co., Ltd. has not only created a visual feast but also a functional one. The design can be disassembled into separate units, allowing for flexible applications across various orientations and objects. The integration of motion into the design further enhances its appeal, suggesting new possibilities for its use in dynamic settings.

The project, completed in Taipei in 2022, is underpinned by extensive research into Harald Szeemann's concept of "total art," as discussed in "Der Hang zum Gesamtkunstwerk." The festival's curatorial approach embodies this philosophy, merging technology with performance art to create a holistic experience. "Autumn Glitter" reflects this vision, serving as the visual anchor for an event that celebrates the fusion of art and technology.

Speed International Group Co., Ltd. has been duly recognized for its creative prowess with the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category for 2024. This accolade is a nod to the design's functionality, innovation, and its ability to evoke positive emotions and contribute to a better world. "Autumn Glitter" is not just a design; it is a celebration of autumn's beauty, a dance of light on water, and a testament to the transformative power of art and technology.