Rattle Drum: Redefining the Traditional Toy Experience

A Unique and Stimulating Toy for Young Children

Developed by Qiu Liwei

Traditional toys have always held a special place in the hearts of children. However, designer Qiu Liwei saw an opportunity to take the beloved rattle drum and elevate it to a whole new level. Introducing the Rattle Drum, a redesigned toy that offers a multitude of sound effects, stimulating the auditory senses and enriching the user experience.

The Rattle Drum stands out from other toys in its category due to its innovative design and unique properties. Qiu Liwei's team explored new possibilities in terms of structure, material, and modeling, resulting in a toy that pushes the boundaries of what a rattle drum can be. With the use of 3D carving technology, the inner wall of the drum is intricately designed to produce different sounds based on the texture of the drum film. This allows for a wide range of sounds, enriching the interaction and experience for young children.

One of the key strengths of the Rattle Drum is its material composition. Made from composite bamboo board, this toy not only provides a durable and long-lasting product but also promotes sustainability and environmental consciousness. The use of bamboo, a renewable resource, showcases the designer's commitment to creating products that are both innovative and eco-friendly.

Operating the Rattle Drum is simple yet engaging. Children can explore the different textures of the drum film, each producing a unique sound when struck. This variety of sounds easily captures children's attention, stimulates their curiosity, and enhances their overall experience with the toy.

The Rattle Drum project began in the spring of 2017 in Wenzhou and was completed in the winter of the same year. Throughout the design process, Qiu Liwei and the team faced various challenges, particularly in creating drum films with different textures that would produce distinct sounds. After numerous iterations and experiments, they achieved their goal, but they believe there are still endless possibilities for future designs.

The Rattle Drum has received recognition for its exceptional design. In 2018, it was awarded the Iron A' Design Award in the Toys, Games, and Hobby Products Design category. This prestigious award celebrates well-designed, practical, and innovative creations that meet professional and industrial requirements. The Rattle Drum's integration of industry best practices, competent technical characteristics, and its ability to provide fulfillment and positive feelings make it a valuable addition to the toy market.

Qiu Liwei's Rattle Drum redefines the traditional toy experience, offering children a unique and stimulating playtime. With its innovative design, use of sustainable materials, and captivating sounds, this toy is a testament to the endless possibilities of design in enhancing our everyday lives.


Project Details and Credits

Project Designers: Qiu Liwei
Image Credits: Image #1: Designer Li Jiawei, 2018 Image #2: Designer Li Jiawei, 2018 Image #3: Designer Li Jiawei, 2018 Image #4: Designer Li Jiawei, 2018 Image #5: Designer Li Jiawei, 2018
Project Team Members: Designer: Qiu Liwei Designer: Shi Xiaoming Designer: Mo Jiaqi Designer: Li Jiawei Designer: Shao Jian Designer: Jiang Lei
Project Name: rattle drum
Project Client: Qiu Liwei


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