Geniator Business Game: A Unique Approach to Strategic Planning, Business Processes, and Brand Communications

Creating a Space for Decision-Making and Innovation

All elements of the Geniator identity, including the logo, playing area, verbal and visual cards, are meticulously crafted to reflect the game's methodological framework. Together, they create a space with a navigation system in the form of cards, an hourglass, and a resources chalice. By interacting according to the game's rules, participants are encouraged to think outside the professional framework and approach problems in a creative way.

What sets Geniator apart from other games is its ability to create a mechanism of interaction between three crucial planes: strategic planning, business processes, and brand communications. This synthesis of methods and tools allows participants to gather all the necessary information from the client, build a shared vision, and define the goals and ambitions of the brand. As participants progress through the game, they must navigate the path specified by the rules and game design.

The Geniator Business Game was developed by a talented team led by Natalia Vishnevskaya, with contributions from Maria Gorina, Anton Nefyodov, Alexey Maslov, Grigory Kushner, Julia Timashova, Svetlana Sebyakina, Evgeny Kolesnichenko, Irina Andreeva, and a group of talented illustrators. Their collective expertise and creativity have resulted in a game that challenges traditional thinking and fosters innovation.

Designed in Moscow, Russia in 2018, the Geniator Business Game has already garnered recognition for its ingenuity and impact. It was awarded the Bronze A' Design Award in the Toys, Games, and Hobby Products Design category in 2019. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

The Geniator Business Game is not only a game but a powerful tool for organizations and individuals seeking to enhance their strategic planning, business processes, and brand communications. With its unique approach and innovative design, Geniator opens up new possibilities for decision-making and fosters a culture of creativity and innovation.