ONE WORLD: A Call for Environmental Protection through ArtYUANFANG LIU's Award-Winning Design Advocates for World Peace and Environmental Preservation
YUANFANG LIU's ONE WORLD, an art project inspired by the deteriorating state of the Earth's environment, uses poster design and creative cultural product design to call for environmental protection. This series, which combines the continents of the world with elements of the ocean, land, and sky, symbolizes the shared dream of world peace.
ONE WORLD is unique in its approach to environmental advocacy. The design is not only a visual representation of the Earth's continents but also an embodiment of the animals that inhabit them. This creative fusion serves as a powerful reminder of the interconnectedness of all life forms and the shared responsibility to protect our planet.
The project utilizes various technologies such as computer painting, digital plating, illustration, printing, and posting. These techniques bring the design to life, making it accessible and engaging for a wide audience. The posters are designed for outdoor posting and network communication, making them highly visible and impactful.
The design process was not without its challenges. One of the most significant was piecing the contours of the continents into animal shapes. However, overcoming this challenge resulted in a unique and striking design that effectively communicates the project's message.
ONE WORLD started in 2016 and was completed in 2017. The posters were posted in various locations, including the Water Conservancy Bureau of China Shenyang and other departments from 2013 to 2015. This widespread distribution ensured that the message reached a broad audience, encouraging more people to take action for environmental protection.
The project's success is reflected in the prestigious Golden A' Graphics, Illustration and Visual Communication Design Award it received in 2018. This award is granted to outstanding creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.
In conclusion, YUANFANG LIU's ONE WORLD is a powerful example of how art and design can be used to advocate for important global issues. It serves as a reminder of the shared responsibility to protect our planet and the power of creative expression in promoting change.
Project Details and Credits
Project Designers: YUANFANG LIU
Image Credits: YUANFANG LIU
Project Team Members: YUANFANG LIU
Project Name: One World
Project Client: YUANFANG LIU