Andrew Bromberg at Aedas: Redefining Urban Spaces with China World Trade Center Phase 3C

Creating a Civic Focal Point with Innovative Architecture

The China World Trade Center Phase 3C, a retail development, stands out for its innovative approach to urban design. The project was driven by the need to create a "Civic Green", a continuous open space that the masterplan lacked. This green space, lifted above the ground for commercial viability, dips down to the main entrance and is accessible from all levels of the development. It serves as the "front door" to the complex, providing a singular, powerful, and obvious entrance.

Andrew Bromberg at Aedas, the designer behind this project, was motivated by the challenge of allowing the Civic Green, the Front Door, and the Retail Loop to complement each other. The result is a design that not only generates revenue but also enhances the urban landscape and the user experience. The design's unique properties lie in its ability to unify the development's components and introduce a civic focal point that was previously missing.

The China World Trade Center Phase 3C is highly visible from a distance, but its true beauty and innovation become evident as one approaches the masterplan. The proposal successfully introduces a Civic Green for the masterplan and develops a singular, powerful, and obvious "front door" to the entire complex. This design approach has not only transformed the urban space but also set a new standard for future developments.

The design's unique properties and innovative approach have earned it a Silver A' Design Award in 2018. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award recognizes designs that showcase a remarkable level of excellence, introduce positive feelings, amazement, and wonder, and admired for their strong technical characteristics and splendid artistic skill.

The China World Trade Center Phase 3C is a testament to Andrew Bromberg at Aedas's ability to innovate and redefine urban spaces. The design's success lies in its ability to balance commercial viability with the need for open spaces in urban environments. It serves as an example of how architecture can transform urban landscapes and enhance the user experience.