Identity: A Meaningful Design Empowering Change of Perspective

Combining Classic Product Design with Social Design

Inspired by the intersection of design, social psychology, and digital fabrication, Identity is a groundbreaking room accessory that challenges the limitations imposed by societal labels. Designed by Parisa Rafipour, Identity aims to inspire individuals to choose an empowering perspective and reach their full potential.

Identity is a unique creation that combines classic product design with social design. It goes beyond aesthetics and functionality to make a profound impact on both an individual and social level. The design serves as a reminder that the labels imposed by society, such as gender, race, and nationality, have nothing to do with who we can or cannot be.

What sets Identity apart is its ability to bridge the gap between opposites and unite them through changes in perspective and empathy. It showcases the coexistence of different viewpoints and encourages understanding among individuals with diverse backgrounds and experiences.

The realization of Identity is made possible through innovative 3D printing technology. The design is crafted using a composite powder material, which is spray painted and assembled on a stand. The golden color symbolizes the positive message and light that the design brings to even the darkest circumstances.

One of the key features of Identity is its ability to rotate, showcasing the transformative power of changing perspectives. The design is attached to the stand using magnets, creating an interactive and engaging experience for the user. The assembly process becomes part of the overall experience, further reinforcing the message of empowerment.

Technical specifications of Identity include a base with dimensions of 130mm x 130mm x 40mm and an assembled design with dimensions of 100mm x 100mm x 40mm.

Identity serves as both a static and dynamic piece of art. When placed on a shelf or desk, it acts as a constant reminder to challenge limiting ways of thinking. By rotating the stand and attaching or detaching the parts with magnets, users can actively engage with the design, stimulating multiple senses and creating a more immersive experience.

The development of Identity began in September 2017 in Milan, Italy, and was completed by April 2018. Extensive research underpins the design, highlighting the detrimental effects of labels on self-perception and societal harmony. By empowering individuals to redefine themselves on their own terms, Identity promotes inclusivity and balance in our world.

Overcoming creative and technical challenges, Parisa Rafipour successfully created a design that harmoniously brings together two opposites. The simplicity of the design draws attention to its powerful message, while the interactive elements engage users and evoke a sense of discovery.

Identity is a reminder that true change starts from within the mind. By choosing an empowering perspective, individuals can break free from the limitations imposed by societal labels and create their own reality. Through its innovative approach and thought-provoking design, Identity inspires individuals to embrace their true selves and make a positive impact on the world.

Recognized for its excellence, Identity was awarded the Iron A' Design Award in the Social Design category in 2019. This prestigious accolade is bestowed upon designs that demonstrate exceptional creativity, practicality, and innovation, while also meeting professional and industrial requirements. Identity's integration of industry best practices and competent technical characteristics contribute to a better world and evoke fulfillment and positive emotions.