The Fishermen And The Sea: A Unique Visual Branding Program

Creating an Engaging and Enjoyable Fishing Experience

The design team at Channel A B&C, led by Creative Director Yu Jisang, has successfully transformed the perception of fishing through their innovative visual branding program. By prioritizing effectiveness in delivering information and differentiating the visual design, they have created a captivating and enjoyable experience for audiences.

The key design elements of 'The Fishermen And The Sea' include angled shapes, witty characters, and vivid colors. These elements effectively visualize the friendly and enjoyable nature of fishing activities, challenging the preconceived notion that fishing is a hard and boring endeavor. The irregular and angled visual motif adds a highly characterized design principle to the program, setting it apart from other TV shows.

Throughout the design process, the team utilized various design tools, starting with hand sketches to develop the angled shapes and other key design elements. They then employed Adobe design programs such as Illustrator, After Effects, and Photoshop to refine and enhance their designs. By creating formats that could be used in different variations, they ensured flexibility in their design works.

With a focus on fitting into the standard broadcasting system, the program's design was tailored to a screen size of 1920px*1080px. While the design elements were not dependent on size, the team preferred using vector formats to allow for versatility in different sizes.

'The Fishermen And The Sea' airs every Thursday night at 11pm on 'Channel A', one of the leading TV broadcasting channels in Korea. The program's success is a testament to the team's dedication to creating a visually engaging and enjoyable fishing experience.

The design of 'The Fishermen And The Sea' was not without its challenges. As the program's design elements were unique, the team had to create each element from scratch, rather than relying on pre-existing archives. Despite the initial concerns about time-consuming design work, their efforts paid off, and the program's design gained widespread recognition.

The impact of 'The Fishermen And The Sea' extends beyond its viewership ratings. The program has inspired many people to try fishing for the first time, creating a social impact and promoting the activity as a fun and accessible pastime.

'The Fishermen And The Sea' was awarded the Bronze A' Design Award in the Digital and Broadcasting Media Design category in 2019. This prestigious accolade recognizes the program's outstanding and creatively ingenious design, which authentically captures the experience and resourcefulness of fishing. The program's design showcases strong technical and creative skills, contributing to improvements in the quality of life and making the world a better place.