Guillermo Yborra's "Piedad": A Masterpiece in KeyArt Design

Award-winning design that marries classic iconography with modern TV series storytelling

The inspiration for "Piedad" came from the desire to prepare the audience for an epic season finale of the series "Vis a Vis" (LockUp) Season 4. The design team at FOX aimed to create a KeyArt concept that directly links with the plot of the series. The result was "No mercy", a design inspired by The Piety, showing the lead characters representing the anticipated glorious ending.

What sets "Piedad" apart from other designs is its unique representation of the return of a lead character as a symbol of hope, and the villain as a hollow figure who controls everything. This concept was inspired by an iconic classic representation of piety, demonstrating Yborra's ability to draw from traditional themes and incorporate them into contemporary design.

Yborra's team for this project included Creative Director & Lead Design Jaime Sainz, Design Coordinator Daniel Giménez, and Designer Iñaki Villuendas. Their collective efforts resulted in a design that not only resonates with the audience but also stands out in its own right as a piece of art.

"Piedad" has been recognized for its creative and professional excellence, winning the Silver A' Design Award in 2019. This prestigious award is given to designs that exhibit outstanding expertise and innovation, strong technical characteristics, and exceptional artistic skill. It is a testament to the design's ability to evoke positive feelings, amazement, and wonder.

In conclusion, Guillermo Yborra's "Piedad" is a shining example of innovative KeyArt design. It showcases how traditional themes can be effectively incorporated into modern design, creating a piece of art that resonates with audiences and stands out in its own right. This design serves as a benchmark for future KeyArt designs, pushing the boundaries of what is possible in visual communication.