When it comes to calendar designs, the market is saturated with traditional formats that have been the standard for years. However, Katsumi Tamura, a renowned designer, has taken a different approach with "In Bag On Desk," a design that revolutionizes the classic pocket calendar. Inspired by the need for a more versatile and functional calendar, Tamura developed a tool that can be carried like a notebook and used as a desk calendar.
"In Bag On Desk" is a promotional calendar for goo, a popular Internet portal site originating in Japan. It is an upgraded version of the desk calendar with pockets, a popular item that has been reimagined for 2019. The design features a monthly calendar, memo paper, and a pocket for storing receipts or other small items. The calendar transforms into a desk calendar by simply fastening the cover paper with a magnet.
What sets this design apart is its realization through advanced printing and processing technologies available in Japan, a country known for its quality manufacturing. The meticulous attention to detail and high-quality production make this design a standout. The calendar measures 195(w) x 145(h) x 10(d)mm, making it compact and portable.
Not only is "In Bag On Desk" a functional tool, but it also offers an interactive experience. The design transforms from a desktop calendar to a handy schedule notebook by folding a stand. This innovative interaction adds a layer of engagement, making it more than just a calendar.
The design was launched in January 2019 and has since received prestigious recognition. It was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2020. This accolade is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to Tamura's innovative approach and the design's unique features.
In conclusion, Katsumi Tamura's "In Bag On Desk" is a testament to the potential of design to revolutionize everyday items. By transforming the traditional desk calendar into a portable and interactive tool, Tamura has set a new standard for calendar design. This innovative approach, coupled with Japan's advanced manufacturing technologies, has resulted in a product that is not only functional but also aesthetically pleasing and engaging.
Project Designers: Katsumi Tamura
Image Credits: Katsumi Tamura
Project Team Members: Creative Director: Takuya Okamoto, Art Director: Katsumi Tamura, Designer: Takahiro Sugawara, Copywriter: Toshiyuki Nagamatsu
Project Name: In Bag On Desk
Project Client: Katsumi Tamura