Science is O2: Revolutionizing the Science Workbook

Jaehun Kim and Hannah Park's Award-Winning Design Brings Science to Life

The inspiration behind Science is O2 lies in the desire to make science fun and intriguing for students. The workbook's cover design aims to stimulate curiosity and encourage exploration. The designers have used actual scientific images and avoided unnecessary visual elements to provide students with vivid visual data. The use of simple fonts and graphics further enhances the high-quality, mysterious aura of science.

What sets Science is O2 apart from other workbooks is its unique cover design. When closed, the cover only reveals a partial image of a scientific phenomenon. However, when opened, it discloses the entire meaning of the phenomenon, offering a hint towards complete understanding. The cover design also features the signature of O2, placed consistently across the series to establish a clear brand identity.

The workbook is realized using the Lencell technique on the cover, harmonizing with the scientific images. Foil and embossing printing techniques are also employed, offering a high-quality product at a reasonable price. The workbook measures 210mm in width and 297mm in height, and is printed on Snow White 250g paper.

The design process for Science is O2 began in March 2018 and was completed in December 2018. The project was driven by extensive research and a commitment to providing detailed scientific information. O2 has been a trusted name in science education since its launch in 2002, with nearly 270,000 of 600,000 students studying with O2 workbooks.

Creating a visual identity for O2 presented several challenges. The designers had to establish a presence that spanned from elementary through high school, reflecting the brand's essence of 'Excellence'. The final result, however, is a testament to their success, with the cover design effectively visualizing O2's brand essence.

Science is O2 embodies the joy and mystery of science, aiming to make studying science an engaging and enjoyable experience for students. The workbook's design and its recognition with a Golden A' Design Award are a testament to its success in achieving this goal. The award is granted to outstanding creations that reflect the designer's prodigy and wisdom, and significantly impact the world with their desirable characteristics.