Art Beyond Borders: LIFEWTR Series 5

PepsiCo's Innovative Approach to Bottled Water Design

LIFEWTR is more than just a brand; it's a platform for emerging artists. The Series 5, titled 'Art Beyond Borders,' showcases the work of artists Aiko, Yinka Ilori, and Laercio Redondo. Each artist brings their diverse perspectives to the design of the bottles, making each one a unique piece of art. The series celebrates the power of art to create cultural understanding and unity, a theme that resonates with the brand's purpose-driven ethos.

What sets LIFEWTR Series 5 apart is its commitment to cultural exchange through art. In partnership with Frieze, a leading contemporary art publication and event institution, LIFEWTR hosted a series of panels and events at the Frieze NY Art Fair. These events were designed to engage the community in conversations about the role of art in fostering cultural understanding.

The design of LIFEWTR Series 5 bottles is a testament to the brand's commitment to creativity and purpose. The unique properties of the design lie in its celebration of multiple cultures, a feature that sets it apart from other bottled water brands. The design is not just about aesthetics; it's about conveying a message of unity and understanding through art.

The Golden A' Packaging Design Award that LIFEWTR Series 5 won in 2019 is a testament to the brand's innovative approach to design. The award is given to creations that reflect the designer's prodigy and wisdom, and that advance art, science, design, and technology. Winning this award signifies the extraordinary excellence of the design and its significant impact on the world.

In conclusion, PepsiCo's LIFEWTR Series 5 is a shining example of how design can be used to convey a powerful message. It's not just about creating a visually appealing product; it's about using design as a tool for cultural exchange and understanding. The success of this series is a testament to the power of design and creativity in today's world.