Sintagma Premium Wine: A Blend of Art and Taste

Valerii Sumilov's Award-Winning Design Captures the Essence of Sintagma

The Sintagma Premium Wine label stands out from the crowd with its complex branding. The label's concept is based on the linguistic term Sintagma, which is a combination of two different parts to make a whole. This idea is reflected in the wine itself, a blend of two varieties of red grape varieties matured in high-quality oak barrels. The label's design is a harmonious blend of various elements and parts, all centered around the symbol of an inclined dash (/), which represents Sintagma in linguistics.

The label's unique design is achieved through the use of modern print and post-printing technologies, including embossing, stamping, and special tactile polish. The printing was executed on high-quality paper, which, combined with the wide range of techniques used, results in a visually appealing design that also provides a pleasant tactile experience for the customer.

The label, which measures 266 mm by 148 mm, fully encircles the bottle and consists of several parts. When glued on the bottle, the label creates a continuous, consistent single composition. The front and reverse labels are harmoniously combined, resulting in a unique design that is sure to catch the eye of consumers.

The design process was a significant professional challenge for the creative team, which included Valerii Sumilov and Noizman Val. The team had previously won various international competitions with designs for Sintagma and were required to create a design that was not only aesthetically pleasing but also conceptually strong. The final design reflects the branding concept of the product and the winemaker itself, and it was chosen for its potential attractiveness and appeal.

The Sintagma Premium Wine design is a testament to the power of combining art and taste. The design's success is evidenced by its Silver A' Packaging Design Award in 2019, which is awarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The design not only captures the essence of the wine but also provides a unique, engaging experience for the consumer.