LadyPenguin P Wine Tasting Set: A Synaesthetic Journey into Wine Culture

Unveiling the Unique Typo-Wine Synaesthesia

Different from the Western market, Chinese consumers are still unfamiliar with wine and lack basic knowledge about grape species and their subtle flavor differences. The LadyPenguin P Wine Tasting Set aims to bridge this gap by introducing a tasting set that showcases six different grape species, each represented by a specific typography and animal illustration.

The typography chosen for each grape species symbolizes its unique characteristics. For example, Dante represents Gruner Veltliner, Didot embodies elegant Riesling, and Art Nouveau-style fonts are used for Moscato. The typography not only adds visual appeal to the labels but also serves as a visual cue for the flavor profile of each grape species.

Accompanying the typography are figurative animal illustrations that represent the various features of the grapes. For instance, a swan symbolizes the elegance of Riesling, while an elephant represents the robustness of Merlot. These illustrations not only add a touch of artistry to the labels but also provide visual cues for the flavors associated with each grape species. For example, mineral and honey flavors are depicted in the illustration of Riesling.

The label-reading process becomes a learning experience for consumers, provoking their interest in both the product itself and the rich wine culture that originated from the Greek and Roman Empires. By linking wine culture to font culture as a metaphor, the LadyPenguin P Wine Tasting Set transforms the dull instruction and learning process into a vivid and eye-catching procedure.

The LadyPenguin P Wine Tasting Set is not only a commercial product but also an educational tool. It caters to the needs of Chinese consumers who crave traditional and classic styles in wine labels. The integration of typography, illustration, and flavor not only enhances the aesthetic appeal of the packaging but also serves as a gateway to wine education.

Designed using emboss and 3D emboss techniques, the LadyPenguin P Wine Tasting Set showcases the craftsmanship and attention to detail that went into its creation. The bottle measures 70x70x300mm, while the label is sized at 85mmx120mm.

With its innovative approach to wine packaging, the LadyPenguin P Wine Tasting Set has garnered recognition in the design community. It was awarded the Bronze A' Packaging Design Award in 2019, a prestigious accolade that celebrates outstanding and creatively ingenious designs. This award recognizes the LadyPenguin P Wine Tasting Set for its incorporation of best practices in art, science, design, and technology, contributing to improvements in the quality of life.

The LadyPenguin P Wine Tasting Set, designed by Jansword Zhu, is a testament to the power of design in bridging gaps and creating immersive experiences. By combining typography, illustration, and flavor, this design offers a unique and educational journey into the world of wine.