Superb Plus: A Unique Corporate Identity Design

Unleashing Energy and Style for Sports Enthusiasts

Superb Plus stands out as an energy-replenishment nut specifically designed for sports enthusiasts. The 30-degree angled logotype not only adds an aesthetic feel to the design but also ensures optimal readability. The plus symbol, a key element in the logo, is prominently featured in brand packaging and promotional posters, reinforcing the concept of "Adding more energy to people who are exercising."

The realization of this design incorporates two main elements that symbolize speed and energy. The customized font, based on an oblique grid, captures the essence of movement, while the plus symbol represents the added energy. Marketing materials are carefully crafted using high-quality art paper to enhance the tactile experience. The name card, for example, is printed using letterpress on cotton paper, adding a touch of elegance to the design. The packaging includes a combination of cans, plastics, and printed paper, ensuring a cohesive and visually appealing brand presence.

Technical specifications for the design include a name card measuring 85mm in width and 55mm in height, a letterhead with dimensions of 210mm in width and 297mm in height, a bag measuring 330mm in width and 350mm in height, and a brochure with dimensions of 85mm in width and 165mm in height.

The design process for Superb Plus began in April 2018 and was completed in June of the same year. The wrapper design was finalized in September 2018, and the product was launched in November in Shanghai, China.

Extensive research was conducted to understand the target market of sports enthusiasts and to position the product effectively against its competitors. The design team also faced the challenge of balancing the Chinese and English elements of the logo, ultimately achieving a harmonious blend. The plus symbol was strategically emphasized in the brand marketing materials to reinforce the concept of adding energy to those who engage in physical activities.

Superb Plus's corporate identity design has been recognized for its creativity and ingenuity, receiving the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2019. This prestigious award acknowledges designs that demonstrate technical and creative excellence, contributing to improvements in quality of life.

Superb Plus's corporate identity design, created by Xiuzhi Zhang, is a testament to the power of art, innovation, and technology in enhancing lifestyle experiences. With its vibrant and energetic aesthetic, Superb Plus is set to energize sports enthusiasts and make a lasting impact in the market.