Perfume Gift Set: A Unisex Exploration of Scent

A Unisex Gift Voucher Set for Exploring New Aromas

The Perfume Gift Set stands out from other designs with its dual purpose of offering a variety of scents for exploration and serving as a voucher for purchases. The set includes a cover with a description of its contents, a box with perfume samples, and a booklet providing detailed descriptions of each scent. The illustrations on the packaging are based on the Douglas Christmas campaign, combining dark, strong colors with thin and crafty lines to create a sense of depth and lightness.

During the design process, Inga Kvaraciejienė experimented with various floral hand-drawn patterns before settling on stylized hand-drawn feathers to convey ethereality. The challenge was to create a package that was not too big for production stands, comfortable to use, and reflective of Douglas' style and vision. The box itself features a UV varnish graphic feather pattern, adding a touch of elegance and intrigue.

Upon opening the Perfume Gift Set, the recipient is greeted with a booklet about the perfumes and a short quote as an introduction. Only after removing the booklet can they explore the scents. The set's interaction lies in the voucher that accompanies the purchase, allowing clients to exchange it for any product in Douglas stores. This not only encourages exploration of new aromas but also provides the opportunity to discover other beauty goods.

The Perfume Gift Set, with its unique design and dual functionality, was launched in December 2018 after months of research and collaboration with printing house Panevezio spaustuve and Gera dovana. It offers a delightful and immersive experience for perfume lovers, combining art, design, and functionality in a single package.

This Design was awarded Iron in A' Packaging Design Award in 2019. The Iron A' Design Award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.