The Beach Season Kick-Off

Viola Communications Brings The Beach to Life with a Vibrant Festival

The event, aptly named "The Beach Season Kick-Off," was divided into three distinct zones: Taste, Play, and Enjoy. Each zone offered a range of activities and attractions, ensuring there was something for everyone.

In the Taste Zone, Viola set up customized food and beverage carts directly on the beach, creating a "festival of food" atmosphere. Colorful benches and barrels provided maximum comfort for guests, while festoons of lights illuminated the area at night, giving it a cosmopolitan feel.

The Play Zone featured large inflatable games for all ages, adding an element of fun and excitement to the event. From giant slides to obstacle courses, there was no shortage of entertainment options for attendees.

For those looking to sit back and relax, the Enjoy Zone offered a stage with LED screens, hosting shows featuring fashion retailers, entertainment, and movie nights. Guests could unwind on bean bags while enjoying the performances.

Viola's meticulous planning and attention to detail ensured the smooth execution of the event. From the initial designs and technical drawings to the production of set-up materials, every aspect was carefully considered. The set-up lasted four days, creating an open and inviting space for everyone to enter from anywhere on the beach.

The Beach Season Kick-Off was a creative and exceptional event that brought The Beach to life as a destination. It showcased the pillars of Taste, Play, and Enjoy, offering a memorable experience for all attendees. The colorful and bright elements blended perfectly with the sandy tones of The Beach, creating a funfair mood and a festival atmosphere.

Viola Communications successfully overcame challenges such as the uneven sandy area on the beach by creating a levelled ground for easy movement of guests. Technology and lighting were utilized to ensure the event came alive at night, appealing to all target groups. Customized kiosks were also created to accommodate retailers and market their products effectively.

The Beach Season Kick-Off was a testament to Viola Communications' expertise in event design and planning. Their ability to transform spaces and create engaging experiences is what sets them apart. With their innovative approach and attention to detail, Viola continues to push the boundaries of design and deliver exceptional results.

Image Credits: Viola Communications

Awards and Accolades: The Beach Season Kick-Off was awarded the Iron A' Design Award in the Event and Happening Design category in 2019. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. Viola Communications' event design showcased industry best practices and competent technical characteristics, contributing to a better world.