Wuyi Black Tea Floral Flavor

Packing Design

The Wuyi Black Tea Floral Flavor packaging design, created by Li Zuo, draws inspiration from the natural beauty of Wuyi Mountain. The design captures the essence of the mountains, water, flowers, birds, and tea that are found in this unique environment. The rounded composition of the packaging film showcases the natural beauty of Wuyi Mountain, with lines representing the various elements of the landscape.

What sets this packaging design apart is its emphasis on the unique environment of Tongmu Pass in Wuyi Mountain. It highlights the importance of nature in producing great tea. The packaging paper features a wallpaper with natural grain, symbolizing the concept of returning to nature.

The design process involved both internal and external drawing techniques, resulting in a box that creates a sense of interaction with the viewer. The dimensions of the packaging are 230mm in length, 60mm in width, and 90mm in height.

When customers open the package, they are invited to have a movie-watching experience. The design aims to engage and delight consumers, creating a memorable and immersive experience.

The Wuyi Black Tea Floral Flavor packaging design by Li Zuo was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award recognizes designs that demonstrate outstanding creativity and ingenuity, incorporating best practices in art, science, design, and technology. The design showcases strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.