Golden Cat is not your ordinary beer. Designed by the talented Jin Zhang, this beer is specifically crafted for night consumption. Inspired by the lively and affectionate nature of cats, Zhang has created a packaging design that establishes an emotional connection with consumers.
The choice of using cats as the main image for the packaging design is not arbitrary. Cats are known to be most active during the evening, making them the perfect representation of the night consumption experience. Additionally, with the rising trend of people keeping cats as emotional companions, the image of a cat on the beer label brings a sense of familiarity and warmth.
What sets Golden Cat apart from other beers is its attention to detail and refined design. Zhang has incorporated classical European patterns for decoration, giving the overall packaging a touch of elegance and sophistication. The combination of the cat imagery and the intricate patterns creates a label that is both visually appealing and memorable.
The realization of the Golden Cat design is achieved through glass bottle stickers. The dimensions of the bottle are 58mm in width, 58mm in depth, and 188mm in height, ensuring a sleek and compact design that is easy to hold and carry.
With the increasing loneliness in people's lives, the emotional connection provided by pets, especially cats, has become more important. Golden Cat beer taps into this emotional need by using cats as the main image, creating an immediate bond with consumers. The design aims to quickly capture the hearts of beer enthusiasts and establish a lasting connection.
The Golden Cat beer project is set to begin in Wuhan, China in October 2022, with completion scheduled for December 2022. The beer will be available for sale in Hubei, China starting from January 2023.
Zhang's design for Golden Cat is a result of extensive research and understanding of the beer market. In a highly competitive industry, simply emphasizing the quality of the beer is not enough to stand out. By focusing on the emotional level and creating a design that evokes feelings of warmth and companionship, Zhang has successfully differentiated Golden Cat from its competitors.
One of the challenges faced during the design process was finding the right balance between the cat imagery and the product and brand names. The label needed to be friendly and inviting while still clearly displaying the necessary information. Zhang managed to achieve this delicate balance by paying attention to the size relationship between the main image of the cat and the text elements.
Golden Cat has already received recognition for its exceptional design. It was awarded the Iron A' Design Award in 2023 for its well-designed, practical, and innovative packaging. This prestigious award is given to creations that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.
Golden Cat beer is not just a beverage; it is a testament to the power of design in creating emotional connections. With its unique packaging and thoughtful design, Golden Cat is set to become a favorite among beer enthusiasts who appreciate both quality and aesthetics.
Project Designers: Jin Zhang
Image Credits: Jin Zhang
Project Team Members: Jin Zhang
Project Name: Golden Cat
Project Client: Jin Zhang