Happiness Is: A Unique Blend of Fashion and Philosophy

Adina Banea's Award-Winning Design Explores the Concept of Happiness

Adina Banea, the creative mind behind the Romanian independent brand Reprobable, has created a unique fashion statement with her design, "Happiness Is". This award-winning design combines fashion with philosophy, exploring the concept of happiness and how it is perceived and pursued in modern society.

Adina Banea's inspiration for "Happiness Is" came from a deep observation of how people perceive happiness. She noticed that people often seek happiness as an object to obtain, believing that if they have enough of something, they will be happy. However, she argues that happiness is not separate from oneself, but rather, it is always available and exists within.

The "Happiness Is" design is a suit that embodies this philosophy. It is a unique piece of clothing that every woman would need in her closet for the long term. The suit features a special structure with many pleats on each leg, creating large pockets for one to fit all their positive energy. The outfit is made from 100% cotton, a natural fabric with custom finishes, and is designed to be suitable for S-M sizes.

The design process for "Happiness Is" began in April 2018 in Bucharest and was completed in June 2018. The design was realized using natural cotton fabric, following the steps Banea usually takes when creating a new collection. The design was awarded the Iron A' Design Award in 2020, a prestigious award given to well-designed, practical, and innovative creations that meet professional and industrial requirements.

Banea's design is not just about creating an aesthetically pleasing outfit, but also about expressing oneself and letting out emotions and joy. The "Happiness Is" design is a testament to Reprobable's ethos of creating clothes that dress not only the body but also the soul. Each collection from Reprobable has its own spirit and lesson for the person interested in it.

In conclusion, Adina Banea's "Happiness Is" design is a unique blend of fashion and philosophy. It challenges the conventional perception of happiness and encourages individuals to find happiness within themselves. This award-winning design is a testament to Banea's innovative approach to fashion, blending aesthetics with deep philosophical concepts.


Project Details and Credits

Project Designers: Adina Banea
Image Credits: Image#1 - Reprobable- Happiness Is Collection/ 2018 Image #2 - Reprobable Happiness Is Collection / 2018 Image #3 - Reprobable-Happiness Is Collection/ 2018 Image #4 - Reprobable-Happiness Is Collection / 2018 Image #5 - Reprobable-Happiness Is Collection / 2018
Project Team Members: Adina Banea
Project Name: Happiness Is
Project Client: Adina Banea


Happiness Is IMG #2
Happiness Is IMG #3
Happiness Is IMG #4
Happiness Is IMG #5
Happiness Is IMG #5

Read More on Design Radiant